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From eyebrow shaving to sustainable fashion, Gen Z will drive these trends on Instagram in 2024
In 2024, we will see a lot of changes in terms of fashion and beauty. For example, now you can see Jane G repeating the same outfit.
In 2023, Bobby Core was trying to turn the world pink. At the same time, the girls' dinner trend is making headlines on Instagram. In addition, some videos also went viral. All these tendencies had a great influence on Jane G.
We recently partnered with WGSN to host an Instagram trend talk. At the same time, survey results considering G generation trends in the US, UK, Brazil, India, and Korea were also presented. The survey asked about topics, issues and trends that are important to this generation. Thanks to this, Jane J found out which fashion and beauty trends will go viral on Instagram in 2024.
Eco-friendly fashion will become a trend
Sustainable fashion has been talked about for a long time. Sustainable means “long-lasting.” In other words, it can last for a long time without harming the environment. Sustainable fashion is very important these days as the quality of clothing becomes increasingly important.
By 2024, Generation Z will focus on sustainable fashion. The top five sustainable practices in this regard are
- Do you also buy new clothes for every event? Do you wear different clothes to the office every day? However, we will see this trend decreasing in 2024. Jane will buy less new clothes this year.
- By 2024, the trend of not repeating clothes will change as we will be able to see our favorite influencers wearing the same clothes over and over again on Instagram.
- Nowadays people prefer to buy clothes from expensive stores and brands, but Geng Ji will change this thinking in 2024. In 2024, you'll be able to see Instagram videos of people shopping locally.
- In 2024, there will be a trend of purchasing used clothes through Instagram, either online or in real life.
- By 2024, Gen Z will be more focused on reducing spending.
These fashion trends will be followed globally in 2024.
- 2024 will see modest clothing trends emerge on a global level. Modest fashion means dressing simply.
- Vintage, heirloom, and affordable fashion could be the trends for the new year.
- To promote sustainable fashion, repeating clothing will become a trend.
- Dressing differently will become a trend in 2024.
- DIY stuff can be seen on a global level.
Creative dressing
Fashion and beauty in 2024 will be about individuality. According to the report, about one-third of Gen Z said they want to be more creative in the way they dress. In addition to dressing, he also wants to rediscover his signature scent and core aesthetic taste.
Beauty beyond borders
Makeup and beauty trends will continue to evolve, with more focus on breaking traditional norms. Generation Z will experiment with unique makeup looks, challenge gender stereotypes, and promote inclusivity.
Digital fashion influencers
The rise of virtual influencers and digital fashion icons will accelerate. AI-generated fashion influencers could become popular on Instagram, reflecting the growing intersection between technology and fashion.
Body positivity and diversity
Will continue to promote body positivity and inclusivity in beauty standards. Generation Z influencers will use their platforms to celebrate diversity of shapes, sizes and ethnicities, encouraging self-love and acceptance.
Advocate for happiness and mental health
In addition to appearance, overall health will be paid more attention. Mental health promotion will take center stage, with influencers sharing their personal journeys and promoting mindfulness, self-care and positive mental health practices.
Fashion applying technology
Wearable technology and smart fashion will become more popular. From smart fabrics to tech accessories, Generation Z will incorporate technology into their style, creating a seamless fusion of fashion and innovation.
Ethical and local beauty brands
Like fashion changes, Gen Z will support local and ethical beauty brands. There will be growing demand for sustainable, cruelty-free and ethically sourced beauty products, reflecting a commitment to conscious consumerism.
Virtual testing and augmented reality
Virtual try-on experiences and augmented reality tools will redefine the online shopping experience. Generation Z will use these technologies to preview products before purchasing, making online shopping more interactive and personalized.
